According to a recent poll by the Graduate Management Admission Council, more and more prospective students believe that AI should be taught in the MBA curriculum.
The Graduate Management Admission Council (GMAC) Prospective Student Survey for 2024 indicates that there is a growing demand from prospective students for business schools to offer STEM-designated programmes and AI-based teaching in some capacity. As candidates become more certain about their abilities, they will need to advance in their jobs, and their expectations in AI and STEM are rising.
In 2024, three-fifths of prospective business students responded to the study stating that artificial intelligence (AI) was vital to their business education courses, up from 38% the previous year.
Prospective students were showing a growing preference—the global interest has increased by 39% in just five years—for technology-driven courses with a STEM classification. In Asian nations like Greater China and India, this was particularly true.
